Growing up in a family with liberal values, Rujuta chased her dream to study design at the prestigious National Institute of Design – a school that was set up on the recommendation of Charles and Ray Eames in India, to aid small industries such as handicrafts. 

Rujuta has worked with grassroot artisans in Bidar to global brands like IKEA, applying her innate sense of design to not just products, but also to impact people’s livelihoods, their culture and society; making a difference in the lives of both the craftspeople and the consumers. 

After more than a decade of self-discovery– she believes design has to be ‘Hand-on, Minds-on’. She is inspired by everyday things around her – from the abundance in nature, to the simplicity in craft traditions – creating accessories that are minimal, yet bold. No design detail can escape her keen eye and passionate demeanor.

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